Macy Brand Essay Example for Free

Macy Brand Essay 1. Macy’s is one of very few brands in the retail business that can credibly be called an icon, and the flagship store in New York and the Macy’s Thanksgiving Day Parade are considered a commercial and cultural legacies. Since some years ago Macy’s Inc. has undertaken an extensive effort to transform Macy’s from a regional to a national brand, redefining itself. Macy’s national branding strategy is offering a more localized, personalized retail customer experience. My Macy’s is a sweeping initiative designed to embed a customer-centric orientation into every aspect of the company’s operations, and it reflects the way Macy’s wants its customers to view their personalized relationship with the company every time they interact with the brand. Macy’s believes that the aim is consistency and the key is data. To implement the kind of customer-centricity envisioned a customer data strategy was a prerequisite. So was needed to consolidate the various data repositories that had accumulated from predecessor companies, and for realizing the foundational importance of this work on a long-term macys.com need to turn to IBM to provide guidance and tools. To finish the virtually transformation macys.com worked to put in place the architectural elements needed for a 360 degree view of its customers to support a strategy of multichannel integration. 2. Considering this IT implementation Macy’s is able to know customer’s preferences and create dynamically customizes recommendations or personalized promotions and these information established a deeper level of engagement between the customers and the brand, the customer loyalty, wallet share and the sales will increase. This implementation improved the decision making and optimized the distribution center. All these benefits had make Macys’ a much more customer-centric company. 3. A data strategy was a pre-requisite towards Macy’s multichannel model to Macys’ be able to become more customer-centric. This mean, it was needed to capture customer data to enable Macys’ to interact on a more personal level with its customers. So all the previous customer’s data and a 360-degree view of the customer will personalize and enrich the customer experience in the company. To get all the information from previous data and from the 360-degree view of the customer, Macys’ turned to IBM and they provide IBMÂ  InfoSphere Information Server platform and IBM InfoSphere DataStage to integrate the multiple sources of customer data, they also provide IBM InfoSphere QualityStage to ensure that all data can be trusted and finally they provide IBM InfoSphere Warehouse Enterprise Edition to macys.com be capable to get data warehouse framework for real-time analytics. 4. To understand if this information system is strategic for the company I will do a 5 Forces of Porter analysis. According with the benefits of the IT implementation Macys’ customers will become more loyal at the brand what will minimize the bargaining power of the buyers. Working with IBM made Macys’ able to understand the evolving business needs to take the right decisions on technology and architecture, what make Macys’ more flexible to changes, and that will decrease the threat of substitutes, the bargaining power of suppliers and the threat of new entrance. With all the powerless 4 forces will influence rivalry decreasing it. To conclude, all the 5 forces have no influence on Macys’ strategy what means that this information system is strategic for the company. 5. Â  To transform Macys’ from regional to a national brand and become a more customer-centric company was need to transform in scope, the physical, logistical and organizational dimensions. According with The Venkatraman model Macys’ has achieve revolutionary levels being at the Business Scope Redefinition Degree Transformation.

Accounting for Decistion Makers Essay Example for Free

Accounting for Decistion Makers Essay The Question: Charlie and Maribelle Brown have owned and operated a retail furniture store for more than 20 years. They have employed an independent CPA during this time to prepare various sales tax, payroll tax, and income tax returns, as well as financial statements for themselves and the bank from which they have borrowed money from time to time. They are considering selling the store but are uncertain about how to establish an asking price. Prepare a brief written answer (no more than a couple of paragraphs) about what type of information is likely to be included in the material prepared by the CPA that may help the Browns establish an asking price for the store. Assignment #1 Reviewing the past and present financial statements prepared by their CPA, would allow the Browns to trend historical data such as cash flow and cost of operations. This, coupled with the current and projected economic climate as well as current and projected cost of living, would help the Browns to understand how much they spend to keep their business running as well as how much they’ve profited over time. Although the information provided in the financial statements is not a concrete indicator, it is a good gauge of how the Browns’ business will perform in the future. Unless major economic changes or other unforeseen circumstances occur, historical performance often tends to remain constant. The Browns would be able to use most of the information provided by their CPA to determine a fair asking price for their retail furniture store.

Bowstring Effect for Cervical Angina

Bowstring Effect for Cervical Angina Bowstring effect of longus colli secondary to Luschkas  joint  hyperplasiaa potential factor contributing tocervical angina Running title: Bowstring effect for cervical angina Highlights: Thirty-eight patients affected by cervical vertebra disease were involved. All the patients in Group cervical angina relieved syndromes after operation. Bowstring effect of longus colli might be a factor contributing to cervical angina. Abstract Purpose: The aim of this study was to evaluate Luschkas joint hyperplasia and homolateral musculuslonguscolli atrophy and explore their role in cervical angina (CA) pathogenesis. Materials and Methods: After informed consent, 38 patients affected by cervical vertebra disease were included. Of these, 19 cervical angina patients were included as Group CA. As amatchedcontrol group (Group C), another 19 patients were included. All Patients were maintained under general anesthesia and underwent anterior cervical fusion surgeries. The degree of Luschkasjointhyperplasia and homolateral musculuslonguscolli atrophy were evaluated using Japanese Orthopaedic Association Scores (JOA) score, Neck Disability Index (NDI) score, Visual Analog Scale (VAS) score, and radiological parameters were also evaluated. Results: There was no significant difference in Cobb’s Angel, Sum ROM and Segment ROM between two groups. The osteophyte area of Luschka joint in Group CA was higher than that in Group C. The musculuslonguscolli area of the pathological cord segment in Group CA was lower than that in Group C. All the patients in Group CA relieved syndromes after operation, and there was no recurrence in follow-up. JOA score increased, while NDI score and VAS score decreased after operation in both two groups (P Conclusion: Anterior cervical surgery could effectively improve the symptoms of CA. Luschkasjointhyperplasia could result in bowstring effect of longus colli, which might be a pathogenic factor of CA. Evaluating the degree of Luschkasjointhyperplasia might assist in the diagnosis of CA. Keywords: cervical angina; bowstring effect; Luschkasjointhyperplasia; pathogenesis Introduction Chest pain is a frequent complaint in the Emergency Department (ED) in the world 1. Each year, more than 7 million patients present to EDs with chest pain 2. Only 20% to 25% of patients with acute chest pain will actually have acute coronary syndrome 3-5. Cervical angina (CA) is one potential cause of noncardiac chest pain being overlooked 6. It is defined as chest pain resembling true cardiac angina but originating from disorders of the cervical spine 7.Oille 8 firstly described the symptom in patients with chest pain of cervical nerve root origin. According to the Jacobs’s study 9, common manifestations associated with CA included arm and neck pain, upper arm radicular symptoms and fatigue, parasternal tenderness and occipital headache 10. Patients should be well aware of this presentation in their clinical examinations, unfortunately and in fact, a number of patients still appear to be diagnosed as coronary artery disease, and thus undergo unnecessary medications 10. Generally, CA originates from a cervical discopathy with nerve root compression 11,12. The pathogenesis of cervical angina can be explained by the fact that cervical neural roots from C4 to C8 contribute to the sensory and motor innervations associated with ante rior chest pain, and patients with true cervical angina are more likely to have disease at the C6 and/or C7 level 12. Some reports have indicated that anterior cervical surgery to correct nerve root or spinal cord compression might be a useful measure for CA 7. However, the diagnosis of cervical angina remains unresolved. The present study evaluated the degree of Luschkasjointhyperplasia and homolateral musculuslonguscolli atrophy of 38 cases of cervical vertebra disease using Picture Archiving and Communication Systems (PACS), and aimed to explore their role in CA pathogenesis. Materials and methods Subjects Between June 2008 and June 2013, a total of 553 patients who underwent anterior cervical fusion surgeries enrolled the match-paired retrospective cohort study. Reviewing the clinical charts in retrospect, 489 patients had presented with complete follow-up (more than 12 months) data. Of these, 19 cervical angina patients were included as group cervical angina (Group CA). As amatchedcontrol group (Group C), another 19 patients were included according to age, gender, weight, most pathological cord segment, the number of pathological segment, the MRI high T2 signal and complications of Group CA. The inclusion criteria were as follows: (1) have cervical angina as their primary complaint; (2) consent to the standardized evaluation program at the cervical angina clinic 13. The exclusion criteria were as follows:(1) malignant disease; (2) cervical infection (specific/non-specific) or inflammatory joint disease; (3) cervical spine traum; (4) severe osteoporosis; (5)combined with heart disease. Surgical Technique All Patients were induced and maintained under general anesthesia. All surgeries were performed by one surgeon using as described previously 14-16. A right-side oblique incision was pursued for the anterior cervical spine, followed by Robinson’s anterior decompression and inter body fusion or subtotal spondylectomy with autologous iliac bone grafting. In ossified posterior longitudinal ligament, the essential technique was resection of the ossified plaque anteriorly with complete decompression of the spinal cord 16. The surgery was approved by local Ethical Committee and was performed in accordance with the ethical standards. All patients gave their informed consent prior to their inclusion in the study. Postoperative treatment Postoperative patients were treated with intravenous antibiotics for 3 days, and then replaced with oral antibiotics as anti-inflammatory therapy. The drainage tube and drainage fluid properties were carefully monitored, and cerebrospinal fluid leakage and neck hematoma were timely treated. The drainage tube was pulled up 24 hours after operation. Dehydrating agent was used to relieve reactive oedema caused by spinal cord decompression. Small dose of hormone therapy was employed for three days. Cervical X ray films were needed after operation, and a neck collar was fixed for six weeks. Follow-up exam was scheduled for more than 12 months. Detection index and postoperative evaluation CT (SIENMENS SOMATOM sensation cardiac 64, 120 kV, 300 mA, slicethickness: 1 mm, reconstruction slice: 1 mm, C1-T1) and MRI were performed in all patients. For MRI, T1- and T2-weighted images in at least two planes (in most cases a sagittal and an axial slice, Figure 1) were obtained from each patient. The Cobb’s Angel, Sum ROM, Segment ROM, Area of LJO and Area of LC were measured through X-ray filter, CT scan and MRI by two independent orthopedic surgeon 17. Disease-specific clinical data one week preoperatively and postoperatively collected measures included modified Japanese Orthopaedic Association Scores (JOA) score, Neck Disability Index (NDI) score, Visual Analog Scale (VAS) score 18. Statistical analysis Data were analyzed usingSPSS 18.0 (SPSS Inc., Chicago, IL, USA). Continuous data are reported as means  ± standard deviation (SD). Paired t tests were used for comparing paired variables in the same vertebrae. Value of P Results Subjects’ characteristics Table 1 showed the characteristics of the included 38 patients. There was no difference in age, gender, weight and the number of pathological cord segment between Group CA (n=19) and Group C (n=19). There were 11 cases whose pathological cord segment located in C5/6, 8 cases in C6/7, 4 cases in single segment and 12 cases in 2 segments in both two groups. The median follow-up were 38.42  ± 15.06 months and 33.32  ± 12.69 months in Group CA and Group C, respectively. Clinical presentation before and after surgical treatment As shown in Table 2, there was no significant difference in Cobb’s Angel, Sum ROM and Segment ROM between the two groups. The osteophyte area of Luschka joint were 11.14  ± 4.11 mm2 and 9.56  ± 3.49 mm2 in left and right respectively of Group CA, which were 6.1  ± 2.19 mm2 (P 2 (P = 0.002) higher than those in Group C. The musculuslonguscolli area of the pathological cord segment were 51.56  ± 14.79mm2 and 58.58  ± 13.98 mm2 in left and right respectively of Group CA, which were 4.83  ± 13.43 mm2 (P 2 (P = 0.001à ¯Ã‚ ¼Ã¢â‚¬ °lower than those in Group C. The osteophyte area of Luschka joint in left of Group CA was higher than that in right, and the homolateral musculuslonguscolli area of the pathological cord segment was lower than contralateral area, while the differences were not statisticallysignificant. All the patients in Group CA relieved syndromes after operation, and there was no recurrence in follow-up. JOA score increased from 9.42  ± 1.86 to 12.89  ± 1.91 (P ) after operation in Group CA and increased from 9.42  ± 1.86 to 12.68  ± 1.89 (P (P P P > 0.05). VAS score decreased from 5.89  ± 5.89 to 2.63  ± 1.07 (P P P Discussion The current match-paired retrospective cohort study evaluated the degree of Luschkasjointhyperplasia and homolateral musculuslonguscolli atrophy in 38 patients with cervical spine disease using JOA Scores, NDI, VAS scores and radiological parameters. The results showed that there was no significant difference in Cobb’s Angel, Sum ROM and Segment ROM between two groups (P Group C. The musculuslonguscolli area of the pathological cord segment in both left and right of Group CA were lower than those in Group C. All the patients in Group CA relieved syndromes after operation, and there was no recurrence in follow-up. JOA score increased, NDI score and VAS score decreased after operation in both Group CA and Group C (P P musculuslonguscolli atrophy might assist in the diagnosis of CA. Luschkasjointhyperplasia could result in homolateral musculuslonguscolli atrophy and bowstring effect, which might be a pathogenic factor of CA. Anterior cervical surgery could effectivelyimprove the symptoms of CA, while the subjective standards such as JOA could not well display the severity of the CA. CA, a noncardiac chest pain, is the most common pathological condition underlying pseudoangina 10. The mechanisms of pain production in cervical angina have been a matter of considerable speculation 19. Cervical spine disorders may often be present with pain in the upper anterior chest and scapular areas, resembling true angina pectoris 20. Some studies have suggested that pain in CA is a radicular pain, secondary to root compression by a herniated disk, osteoarthritic spurs, or compression in a narrow intervertebral foramen 21. While other studies have speculated that the referred pain may be caused by painful foci in the neck caused by factors such as disk degeneration, facet syndrome, or anterior or posterior longitudinal ligaments 22. Besides, some cervical angina is myelopathic pain 23. However, more and more investigators believe that CA is mediated through the sympathetic nervous system. The present study found 19 cases of CA, accounting for 3.8% of the surgical patients at the same period, which is similar to the scale of Nakajima 10. Among the 19 patients, 11 cases pained in the praecordia and accompanied by sweating, 5 cases pained in interscapular region and 3 cases pained in epigastrium. There were paroxysmal and continuous. It was worth mentioning that the preoperative JOA score was significantly higher in Group CA than that in Group CA, while there was no significant difference in JOA score and improvement rate between the two groups. JOA could only reflect the onset of the sensorimotor function and bladder function but not reflect the severity of the chest pain. The results found that the preoperative neurological function of Group CA was better than Group C, while the improvement rate of JOA period was lower than Group C. CA appears to be relatively unknown clinical syndrome compared with other angina. Prompt and accurate diagnosis requires a strong sense of suspicion in patients with inadequately explained chest pain. Routine MRI examination, or even if myelopathy is suspected, is insufficiently informative for the functional assessment of CA, a number of patients even appear to be diagnosed as coronary artery disease. Nine cases of patients were diagnosed in Department of Cardiology in the present study, and the other 10 cases presented chest pain without abnormal T wave, while the cervical spine MRI found definite compression of the spinal cord. All the 19 patients in Group CA relieved pain syndromes after cervical vertebra surgery, which proved the diagnosis of CA. It is necessary to indicate some limitations of this study. Firstly, as a match-paired retrospective cohort study, it was different to do completely same on the CA diagnostic criteria. Besides, although the population was highly selected according to the standards of match-paired retrospective cohort study, the patient sample was small, which would have caused selection bias.Furthermore, the osteophyte area of hyperplasia and the area of musculus longus colli were detected on MRI and CT respectively, and it was difficult to insure the same plane. Therefore, larger randomized studies and longer long-term studies are needed to evaluate the role of Luschkasjointhyperplasia and homolateral musculuslonguscolli atrophy in the medical and surgical management of CA. In summary, the present data suggested that evaluating the degree of Luschkasjointhyperplasia and homolateral musculuslonguscolli atrophy might assist in diagnosis of CA. Luschkasjointhyperplasia could result in homolateral musculuslonguscolli atrophy and bowstring effect, which might be a pathogenic factor of CA. Anterior cervical surgery could effectively improve the symptoms of CA, while the subjective standards such as JOA could not display the severity of the CA. Table 1 Clinical Characteristics of the Study Population CA, cervical angina Table 2 Image Examination of the Study Population Table 3 Function Scores of the Study Population JOA, Japanese Orthopaedic Association Scores score; NDI, Neck Disability Index score; VAS, Visual Analog Scale score Figure legends Figure 1 Area measuring of Luschkasjointhyperplasia and homolateral musculuslonguscolli atrophy A. targeting for biggest hyperplasia slice on CT axial; B area measuring of musculuslonguscolli according A. Figure 2 Comparation between two groups in subjective scores, * statistically significant. 1

William Butler Yeats poem, Leda and the Swan and Fred Chappel’s Narcissus and Echo :: Yeats Leda and the Swan Essays

William Butler Yeats poem, Leda and the Swan and Fred Chappel’s Narcissus and Echo Poets use many different stylistic devices to capture the attention of the reader. After all, who wants to read a boring poem? Many times, it is the opening line that acts as the "hook." What better way to capture someone's attention than to incite emotion with the first word. Some poets use form to their advantage. Perhaps by writing the words out in different shapes, they will create a broader readership. Some poets use symbolism, or structure to benefit their artistic license. I prefer the subtler and less common stylistic devices. Fred Chappel, in "Narcissus and Echo," and William Butler Yeats poem, "Leda and the Swan." use different, yet effective stylistic devices to capture the attention of the reader and hold on to them throughout the entire poem. By echoing the last sound of each line in his poem, Chappel is able to create two separate poetic rhythms. The first is the fundamental poem written about two mythological characters. Narcissus, the first character, was so enthralled with his own beauty that he fell in love with his own reflection in a pond. He, being so brokenhearted that he could never be with his true love (himself), wasted away until all that was left was a beautiful flower. Hence that flower called Narcissus. Echo is the other character in this "tragic" love story. She fell in love with Narcissus. This was before he turned into a flower, of course. She followed him, trying to speak to him but in his vanity he did not notice her. She was heartbroken and withered away until all that was left was her voice to follow him. Hence the echo. It was her voice combined with his reflection that Narcissus fell in love with. After all, who wouldn't want to hear their words echoed back to them by their lover? Chappel uses this story as the base for his poem, which seems to be of Narcissus' love. The difference is that the words that are echoed back are not quite the same as the original. They seem to be almost an ironic look into the shallow nature of this character. In the seventh line, Chappel brings this irony to light when he writes, "teasing playfully the one being. Unbeing" (181), almost as if he is trying to tell Narcissus that his love is a pretense.

Meaning Of Illusions :: essays research papers

The True Meaning of Our Illusions   Ã‚  Ã‚  Ã‚  Ã‚  Every human being has illusions. Unfortunately, the majority of the time, we are unable to uncover their true meaning. This does not mean that our precious visionary images have no answer or meaning and that they make no sense.   Ã‚  Ã‚  Ã‚  Ã‚  Our illusions are based and composed with the daily interaction that we have with our culture, personal pre-occupations and daily experiences that sometimes are hard to believe. These are constantly reflected throughout our lifes in a way that we might not be able to notice. An illusion is defined in the Microsoft Encarta 98 Encyclopedia as â€Å"a false sensory perception of an actual stimulus† (Encarta, par.1). This article is convincing us that most of our mental images are in a form of basically interrupted stories that are made up partially of our memories and full of frequent scenes from what we encountered in our daily vitality. They can also have an integration of parts from our emotions that are constantly present in them, if we feel depressed, in harmony or loneliness. In psychological terms, illusions are consider to be a very natural process and necessary rather than being conginated as abnormal, which are sometimes known as passive illusions. T his means that our mind plays with our optical visibility by projecting strange figures with a continuous persistence which are usually based on our habits, attitudes and unconscious   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   motivations. These usual visionary spectrums are described in The Gale Encyclopedia of Psychology in an article written by B. R. Bugelski as:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  A faint and fleeting, undetailed, and partial, but some people report having vivid,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  detailed images. Presumably people differ in the strength of their imagery, and   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  certainly the differ in scores attained on various sense areas. (210) This brief explanation tells us that our illusions are now known to be an undetermined amount of unreal images presented to the bodily of our mental vision, which is also to be a comprehension of a deceptive appearance or a false show.   Ã‚  Ã‚  Ã‚  Ã‚  The human race is discovering something new everyday about the connotation of our visions according to The Encyclopedia Americana :   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The Gestalt school of psychology, what we see is the result of processes of   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  organization in the brain. Such processes are based on relationships between   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  aspects of the stimulus, so that impressions of size, shape, color, and the like are   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  determined not to merely by the retinal image of the object itself but by the other   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  objects present in the field as well.

Implication for the Retail Industry Essay example -- essays research p

Thomas, Ryan, â€Å"The Right Mix: Brands versus Private Labels,† Apparel, Feb’04, p. 30-33 Overview of Article   Ã‚  Ã‚  Ã‚  Ã‚  Department stores that may want to develop or expand private labels to replace lagging national brands should be aware of the downfalls as well as the benefits.   Ã‚  Ã‚  Ã‚  Ã‚  Private labels increase margins from 6-10% higher than national brands. They also allow for fashion garments to be reproduced the following season if they are still in demand. However, department stores risk opposition from national brands if such private labels create too much competition.   Ã‚  Ã‚  Ã‚  Ã‚  If private labels are to be expanded, they should be of higher quality than the norm. They should also be offered in a wide range of categories, to decrease advertising costs. Article Summary   Ã‚  Ã‚  Ã‚  Ã‚  Department stores have traditionally used private labels on the selling floor as a way to provide a low-cost alternative to consumers. However, they may be expanding and developing more private labels to replace those national brands that have been falling behind.   Ã‚  Ã‚  Ã‚  Ã‚  Private labels are helpful to department stores because they increase margins. On average, private label margins are 6-10% higher than national brands.   Ã‚  Ã‚  Ã‚  Ã‚  Another benefit of private labels is one not offered by brand manufacturers. If a fashionable garment sells out fast in any particular season, ...

My essay of mice and mMen Essay

In the novel Of Mice And Mice Lenny and George are on there travels to look for work but everything seems to go wrong Because Lenny can not control his anger or his strength and George is all ways there to get Lenny out of trouble but George treats Lenny like it his is own brother. The novel is set in Weed and it is very hard to find work and live a living so Lenny and George set them selves of to look for work Lenny on his journey who has a heart of gold would never hurt any one or hurt anything finds a mouse a dead mouse he wants t play and tamper with the mouse but George says no and grabs the mouse and throws the mouse into the bushes but then Lenny gets really upsets and starts crying and shouting out load all I want to do is tamper and play with the mouse because I like tampering animals George says â€Å". Never mind Lenny I will get you a puppy you can tamper and play with† no Lenny says I want a mouse ok then George says what about if we get a job on the farm you cam tamper some rabbits , can I can I said Lenny of course you can just as long as your good and don’t pick up dead mousse which might have dieses and we wont want you catching something. Has Lenny and George carry on with there journey there become hungry and they settle down by the river and they drink the water and then they start a fire and has Lenny collects wood for the fire George prepares the food. Or they have is beans which Lenny starts getting angry I only want beans with tomato ketchup if we have no ketchup I don’t want any but we don’t have none said George you will have to do with what we have ok , but I want ketchup , we have not got none so stop moaning. George starts getting mad with Lenny and says to Lenny † I bet you if I was on my own I would have a job and nice food but no I am stuck with you moaning all the time can I tamper the rabbits can I tamper the rabbits you just get on my nerves† Lenny gets upset and says â€Å"if you want me to go I will, I will go up in the mountains and find a cave and live in there I will be ok then I wont get on your nerves† no Lenny you will never survive with out me it is best if we stick together. There one more thing I have to tell you if you get in any trouble all I want you to do is to run to this bush here and hide till I come for you ok. Lenny and George carry on with there travels they come to a farm to have a interview for a job they get there and meet up with a man called Candy who is very old and needs very good looking after and takes them to the manager to see if there have the job. They get they job and Lenny and George are very excited but the only thing that keeps coming out of Lennys mouth is â€Å"now can I tend the rabbits† George says if you are good. The job they are given is to pick wheat bags up and stack them on to the carriage but they are very and it takes two men to lift one bag, but then every one is stunned to watch has Lenny picks up one bag all by himself but no one knows how strong Lenny is. George lets Lenny tend the rabbits but has Lenny is tending the rabbits in the barn the managers son Curly HE goes to work and Curly wife follows Lenny into the barn. She starts talking to Lenny telling him that she hates Curly and she hates working here and that she wants to become a Hollywood star and then she asks Lenny what hw would like to do he says have a big house for him and George and have there own business and also he would love to tend the rabbits. But has she was going to reply Curly walked in and says to Lenny â€Å"why are you not doing you work get out there and finish of your job† then George walks in â€Å"what’s happening† says George then Curly and his wife walks out. â€Å"Lenny if you have any trouble of him or any one you tell me† then they all get back to work. George gives Lenny a puppy for his hard work Lenny is very excited and goes in the barn on his own and starts tending the puppy and guess who walks in Curlys wife â€Å"sorry for my husbands behavior† I don’t want to talk to you says Lenny why says Curlys wife , George has told me to stay away from you we don’t want any trouble so go away, but im friendly I only want to make friends â€Å"no† says Lenny. She walks away but seconds later she comes back and then Curly walks in â€Å"I have told you hundreds of times to stay away from my wife† then George walks in again to see Curly hitting and arguing with Lenny, Lenny stays there and George shouts out â€Å"Lenny defend yourself and has Lennys face is pouring with blood and cut eyes half way closed Curly goes to punch him and curlys little hand is trapped between Lennys big hand and Lenny squeezes his hand and hurts Curly badly. Then Lennys says to George â€Å"can I still tend the puppy† â⠂¬Å"of course you can you did nothing wrong† says George. They are getting along with there lives fine carrying on with there work keeping them selves to them selves then Lenny asks George can I tend the puppy George says yea sure, Lenny is in the barn tending the puppy and then he tends the puppy so hard he kills the puppy and then barn door opens so Lenny is frightened so he quickly hides the puppy under the hay, and Curlys wife walks in â€Å"hello† Lenny and she noticed he had hidden something under the hay so she removes the hay to find that Lenny had hidden the puppy and she saw the puppy was dead, Lenny says â€Å"don’t tell George it was an accident. I was tending it to hard † she says ok then she starts to talk to Lenny and she starts to get all emotional with Lenny she goes to kiss him and Lenny kisses her back and then he hugs her but with out him knowing his own strength he was hugging her to tight and he snaps her neck and she dies . Lenny is scared and frightened so he remembers what George said if you are in a lot of trouble run to this bush and hide until I find you so Lenny runs and hides. Curly has noticed that his wife has been killed and he knows who his responsible the first name he say is Lenny and George says how you know Curly says â€Å"look my wife has been killed and Lenny is know where to be seen† we need to find and I am going to kill him â€Å"no† says George you don’t know the whole story. As everyone at the works are looking for Lenny, George goes to the bush and he sees Lenny sitting there, Lenny is very upset and don’t know what to say George says â€Å"I know what you have done† â€Å"it was an accident† Lenny says. George says Lenny look over the river were we was drinking and keep looking down, George pulls out a gun at the side of his pocked holding it down between his spine join and then up to his head † Lenny want to go to a nice place were we have loads of money loads of food and loads of animals and a big farm were no one can hurt us and you can not hurt any one† yes please says Lenny â€Å"can we go now Lenny says with excitement , yea of course just keep looking at the river , ok Lenny says. Georges gut is hurting but without a word he presses the trigger BANG Lenny just lowers his body with out a noise and just lays there. George is upset for what he had done bur he knew that Lenny was safe now and that he is living the life that he has always wanted to live. George has learnt that you can not get anything that you wish for in life you just have to grab it why you have the chance. Eben if you loose the closes friend you have. 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