language in presidential debates :: essays research papers

Language was a very important tool in the 2004 presidential campaign. The way that both(prenominal) bottom Kerry and President George W. Bush used language was extremely important in this election. The way a chance uses language can make spate feel connected if used effectively and aloof is used ineffectively. There are many components of language such as vocalize choice, vocabulary, repetition of backchats, and diction used in political discourse. Each candidate used several of these components in their campaigns. I will fail a speech from each candidate and focus on how effectively or ineffectively each candidate used language in the 2004 presidential election.In order to best analyze political discourse in the 2004 presidential campaign it is important to look at the different uses of language in each candidates campaign. John Kerry used several components of language throughout his campaign. In his speech given at the Democratic National Convention many of these componen ts were displayed. Kerry delivered the speech in capital of Massachusetts on the 29th of July 2004. Kerry opened his speech by giving his audience a positive kernel about America and its future, saying, We are here this evening because we love our country. We are proud of what America is and what it can become (Command). This opening is very common in political discourse, it conveys a very positive message filled with hope and also unites his audience using the pronoun we. Kerry also uses other language components to connect with his audience and their ideologies. Speaking about his mother, Kerry saysShe was my den mother when I was a Cub Scout and she was so proud of her fifty class pin as a Girl Scout leader. She gave me her passion for the environment. She taught me to see trees as the cathedrals of nature. And by the power of her example, she showed me that we can and must finish the march towards full equality for women in this country. (Command)Kerry uses a powerful simile when he refers to trees as cathedrals of nature. Kerry uses word choice and vocabulary to convey his passion for the environment but by using the word cathedral he also shows his connection with religion. Kerrys word choice is very important because it helps present to his audience a candidate who is concerned with both religion and the environment. Religion and the environment were important issues in this years election.