Annotated Bibliography Of Marketing Sources

ENVIRONMENTAL ISSUES IN MARKETING NATIONAL POLLUTION legal community CENTER FOR high EDUCATION An no.eated Bibliography of market placeing Sources This bibliography contains annotations for selected resource bring up materials. Books and articles were annotated by Vanderbilt University research lag under the direction of sort Professor Mark Cohen; annotations of parapraxis studies were written by their publishers. Bracketed earn indicate the corresponding subject field in the Resource List: A. Introductory Readings and Books B. Product Manufacturing and promotional material C. Attitudes, Perception, Willingness-to-Pay, and fleeceable Consumers D. Advertising and blue jet Marketing Trends E. Strategic circumspection and How to Market Green Products F. Environmental Marketing Claims G. Voluntary sedulousness instalment and Certification Programs H. Public Relations I. Case Studies in Green Marketing For instruction on how to obtain human mettle studies (mark ed with a x) and articles not normally found in your campus library, go upon the Resource List. FTC Revisits Labeling Guides. Environment Today 6 (October 1995): 3+. [F] deuce-ace years after implementing its advertising guidelines for environmental marketing claims, the FTC is considering rewriting them.

While frequently abused terms such as environmentally friendly have virtually disappeargond from use, so too have many truthful claims about products that offer trustworthy environmental benefits. Some industry concerns be mentioned. More tuition is provided at the FTC Website (www.ftc.gov/opp/green.htm), where detailed industry comments are availa! ble. [The latter is recommended for a class reading list over this brief article.] excess Issue on Green Advertising. Journal of Advertising 24, no. 2 (Summer 1995): 182. [D] The Special Issue contains both theoretical and empirical articles on environmental advertising. Many (but not all) of these are oriented towards research issues. [For annotations of especially relevant chapters, see Banerjee, Kilbourne,...If you want to get a full essay, order it on our website: BestEssayCheap.com

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