The Management of Change in the Pharmaceutical Industry Research Paper

The Management of Change in the Pharmaceutical Industry - Research publisher ExampleAccording to Lerer and Piper (2003, 201) digital technologies have offered new opportunities to pharmaceutical firms it is further explained that using these technologies pharmaceutical firms have been able to cooperate more efficaciously with patients and physicians. Moreover, Bakeev (2010) notes that the continuous improvement of knowledge management in the pharmaceutical industry would allow the industrys firms to become more effective in back up patients and healthcare professionals. Online tools have a series of advantages, including the increased potentials of firms involved in managing knowledge. At the same time, the costs of representatives in the pharmaceutical industry are kind of high a research developed in 2007 showed that in 2006 the pharmaceutical firms spent approximately $150,000 for from each one representative in primary care and $330,000 for each representative in specialty d rug (Bak and Stair 2011, p.137). The use of online tools would help pharmaceutical firms to resolve a series of operational problems and to decrease the costs of representatives, a practice followed by Janssen Pharmaceuticals, Inc., as explained below. 1.2 Diagnosis of reposition The implementation of change in pharmaceutical firms is unavoidable, in the context described earlier. ... scribed as follows a) to check the train at which online tools are used in the pharmaceutical industry, b) to identify the benefits and weaknesses of these tools, as reported by the industrys firms, c) to check the effects of online tools on the trading operations of Janssen Pharmaceuticals, Inc., d) to identify the strategies used by the above organization for implementing change, as related to these tools, and to evaluate these strategies requirements, implications and risks, and e) to identify the potential long-term benefits and consequences of online tools in the pharmaceutical industry. 1.3 Im plementation of change Under the pressures of the rapid development of technology globally, especially in regard to the involvement of the WWW in organizational activities, the pharmaceutical industry had to face the pursuance dilemma should its operations be transformed meeting the global trends in regard to the use of online tools in prescribing and informing customers on the drugs use and implications? This issue is make clear in the case of Janssen Pharmaceuticals, Inc. In 2010 the firm launched Prescribe Responsibly, an online system for supporting appropriate treatment of pain (Johnson & Johnson 2011). In August of 2011, the firm updated the item system adding new tools and features so that the support provided to health care professionals to be increased (Johnson & Johnson 2011). This initiative has resulted because of the failures and the delays that the company had to face in regard to the support provided to the physicians for discussion pain. 2. Literature review The e fforts of continuous improvement of operations are often related to the appearance of Taylorism, a trend that changed the manufacturing processes in the automotive industry in the USA.