Stp Haldirams

HALDIRAMS [pic] SEGMENTATION, TARGETING & POSITIONING [pic] Submitted by: Group 10 Purva chawla (12609029) Priyanka grover (12609060) Rashi kukreja (12609046) raja kashyap (12609044) ravi malik (12609001) Haldirams commercialize Segmentation   commercialize partitioning is the bear upon to divide the total grocery store into groups or segments. individually group consists of people with relatively similar merchandise postulate. The pattern of the foodstuff partition is to enable us to intent a trade mix that washbasin more incisively checkmate the needs of customers in the selected market segment, to concentrate the market competency and to establish a competitive advantage. It can avail our participation to save some costs on different marketing activities and to increase our market share. As a result, we can suck in more profit. There are two kinds of market segmentation. whizz is business market segment ation and the other is consumer market segmentation.   Our family focuses on consumer market segmentation. The consumer market segmentation is divide into quaternity categories which are demographic, geographicalal, behavioural and psychographic. Under each category, we bequeath shoot some segmentation variables which are characteristics linked to customers needs and buying behaviour and can be readily measured.

Market segmentation: dividing market into distinct groups with distinct needs, characteristics, or behaviours, who qualification solicit separate products or marketing mixes. TYPES OF SEGME NTATION 1. geographicalal segmentation! 2. demographic segmentation 3. Psychographic segmentation 4. Behavioral segmentation ? Geographic segmentation The market is segmented according to geographic criterianations, states, regions, countries, cities, neighborhoods, or zip codes. Geo-cluster approach combines demographic entropy with geographic data to create a more accurate compose of specific. With compliments to region, in rainy regions you can...If you want to get a amply essay, order it on our website: BestEssayCheap.com

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